User Generated Content is significantly impactful on decision making and brand recognition. Check out these stats from Trend.io:
86% of millennials say that User Generated Content is a good indicator of the quality of a brand.
70% of consumers trust online peer reviews and recommendations more than professional content and copy.
Universities across the world are effectively utilising their students as content creators. They’re digital natives who are more than happy to create impressive and creative content in a range of mediums.