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HOGENT (Belgium) on how to Choose the Right Recruitment Tool

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The challenge

Prior to discovering Unibuddy, HOGENT, the largest University of Applied Sciences and Arts in Flanders, was on the hunt for a tool that allowed them to track interactions between their current students and prospective students and facilitated this interaction throughout the entire year, not just on the odd Open Day.

“Before using Unibuddy we had no idea how and if prospective students were getting in touch with our current students. We’d typically only connections a few moments during the year at our Open Days, but we had to invite and prompt the conversations.”

The solution

“In our search for digital alternatives, Unibuddy became the best option very fast. The technology is fantastic. It enables the contact between prospective students and our current students all year round, without us really interfering,” shares Jeroen Goossens, Community Manager. 

“We wanted a tool that could get our prospective students in touch with our current students and staff to help them with making the right choice.  We saw that opportunity in Unibuddy and knew it would be an important part of the journey for prospective students.”

They found Unibuddy was quick and easy to set up and implement, launching with a large pool of diverse ambassadors. “We implemented Unibuddy in just three weeks! On the day we went live, we had over 300 ambassadors on the platform.”

The results

Since launching, Unibuddy has become an integral part of the HOGENT pre-enrolment journey. “Unibuddy is one of the most important parts of the tools we offer to prospective students. They can chat with our ambassadors when they want throughout the year; every basic program that you can follow at Hogent has an ambassador live on the platform.”

Becoming a HOGENT ambassador, on the Unibuddy platform, has become something current students are eager to get involved with, and the university has been inundated with applications. “At this moment, 150 student ambassadors are on the platform to chat with and inspire our prospective students. Each of those ambassadors is passionate about helping the prospects.” In total, 37% of the prospective students who had a chat with their ambassadors on Unibuddy have enrolled.

Use Cases

Prior to discovering Unibuddy, HOGENT (the largest University of Applied Sciences and Arts in Flanders) was on the hunt for a tool that allowed them to track interactions between their current students and prospective students and facilitated this interaction throughout the year, not just on the odd Open Day.

Results

Since launching, Unibuddy has become an integral part of the HOGENT pre-enrolment journey.

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