Attracting a diverse cohort of students, whether instate, international or first generation, has always been the challenge for Saint Peter’s University.
When it comes to recruitment, authenticity is key throughout all of their channels.
As Laura Patnaude, Enrollment Marketing Specialist, said:
“We wanted to connect with prospective students where they were – online. We decided to implement Unibuddy as it allows us to connect with students any time and through a means they prefer to use.”
The school launched Unibuddy in September 2019 with 15 student ambassadors representing 10 majors.
They later utilized Unibuddy’s new Chat to Staff feature to add 28 academic and admissions staff.