Virtual events drive deposits at St. John's University

university united-states-of-america


events hosted through Unibuddy


of deposited students attended at least one event



The challenge

For St. John’s, recruiting their Fall 2021 class presented layers of challenge due to the limited number of in-person opportunities available to interested students. 

Unibuddy, however, allowed them the opportunity to reach thousands of students who connected with them directly or attended one of their targeted events.

The solution

Corinne Gentile, Director of Enrollment Management Events, describes how Unibuddy helped solve their challenge.

“When researching platforms that would best suit our needs for yield events this spring, Unibuddy checked all the boxes. We needed a product that would allow us to offer livestreamed presentations, rather than recorded videos—a ‘home base’ where it could all live together to make things easy for our student attendees, and a collegiate look, with campus imagery that was stimulating, yet reserved. And the data… we always need the data.”

The Unibuddy team had already begun building this very product and, after seeing it in action, the staff at St. John’s quickly jumped at the opportunity to partner with us as we rolled out our newest features in beta.

The results

Students commented about their comfort level at events since the anonymity with a text-based platform removes the need to begin each conversation with the arbitrary: “This might be a silly question, but…” followed by the generic response: “There’s no such thing as a silly question…“

“Removing the face-to-face might make some feel as if you’re removing the personalization of each event when, in actuality, you’re opening up a higher level of communicating.”

“Studies have continued to show us that this generation craves immediate responses and ‘likes’ and they communicate via texting or direct messaging and imagery on Instagram. Unibuddy is a perfect blend of their world and ours, and it somehow seems to get even better every day.”

In the 2020-2021 academic year, St. John’s hosted 46 events, reaching nearly 7,000 attendees.

49% of their deposited students attended at least one event hosted through Unibuddy during the Fall 2020 or Spring 2021 semesters.

Corinne Gentile, Director of Enrollment Management Events


Related posts

Last week was a big week for Unibuddy, and shows just how far we've come. 
When launching a digital ambassador scheme it can be tempting to focus solely on its...
Now more than ever, prospective and admitted students are turning to their peers for reassurance...
Brands around the world are adapting their marketing to keep up with Gen Z, and...

Book a free demo and start recruiting your best-fit students.

Book a demo