United States of America

Virtual events: foster a sense of belonging from afar

29 January 2021

Virtual events: foster a sense of belonging from afar

We’re all motivated by belongingness. Consciously or unconsciously, we’re drawn to places and...

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The Ivy League: key takeaways from 2020

27 January 2021

The Ivy League: key takeaways from 2020

Having been an admissions officer at Yale University, I thought that I had already seen the biggest...

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Increase your email open rate and engagement by harnessing your student voice

25 January 2021

Increase your email open rate and engagement by harnessing your student voice

Your emails are a powerful tool for conversion and yield: but they only work if students open and...

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From selling a campus, to selling a country

18 January 2021

From selling a campus, to selling a country

An enrollment crisis in higher education has been looming for a long-time: and now it’s becoming...

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What a 2000-year-old sector taught us about our culture

11 January 2021

What a 2000-year-old sector taught us about our culture

The Higher Education sector is one of the oldest sector’s in the world - beginning in the year 2...

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The post-COVID future of student recruitment

04 January 2021

The post-COVID future of student recruitment

2021 has arrived at long last, and many of us are wondering what the distant, post-COVID future...

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A look back at 2020 in higher education

16 December 2020

A look back at 2020 in higher education

You know a year has been crazy when ‘a year like no other’ becomes a cliche and finding the...

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Hybrid events for higher ed

04 December 2020

Hybrid events for higher ed

With more good news about a coronavirus vaccine hitting headlines every day, you’re probably now...

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Recruiting students internationally

04 December 2020

Recruiting students internationally

This is an extract from the book Successful student recruitment with Google Ads by Guus Goorts....

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