All timings in SGT, each session will last 25 minutes with a 5 minute break between sessions. Please drop in and out of sessions throughout the day!
10.00 – Power to the peers
Diego Fanara, CEO and Founder, will kick off the day. How has Unibuddy adapted over the past few months, and how have we seen our partners adapt?
We’ll also give you an introduction to the day and talk through how you can make the most of the Summit.
10.30 – Peer to peer with impact
Sean from Unibuddy will be joined by Michelle Lui, Head of Student Recruitment and Outreach at Hong Kong University of Science and Technology, to share the power of their student ambassadors – and how to maximise their impact.
11.00 – The role of student ambassadors in the international recruitment pipeline, QS
Using data from the QS 2020 International Student Survey – the world’s largest survey of prospective international students – Chris Strods, Market Research and Data Manager, will join us to look at the role that student ambassadors play in helping prospective students make informed decisions about where and what to study, and the types of information that are most sought-after by prospective students.
11.30 – Setting up and managing a successful student ambassador programme
We’ll hear from the University of New England, who will share the success of their UNEbuddy scheme. Alexandra Cook, Student Engagement Coordinator, will give her top tips for effective set up and management of an ambassador scheme, even when working remotely. Ishaya Gadzama, International Student Ambassador, will share his experience as a buddy – and some highlights from his conversations with prospective students.
12.00 – Differentiating your messaging for domestic and international markets
Trish Rechichi, Director Future Students at the University of Western Australia, will share some top tips on how you can tailor your messages to your domestic and international student audiences. She’ll be joined by Kim and Paige from the Unibuddy team, who have studied as international and domestic students. They’ll share their own personal experience and what they’ve learnt from working with our 300+ partners at Unibuddy.
12.30 – Developing a digital content strategy for Chinese international students
Consistently attracting Chinese international students to your university can be tough – and especially so if your institution doesn’t have a high QS rating or global reputation to rely on. But that doesn’t mean that your recruitment success in China needs to depend on luck.
Sinorbis will join us for this session to discuss how developing a digital content strategy for Chinese international students will not only increase brand awareness for your institution in China, but also help you to work more successfully with agents in China.
13.00 – Running virtual events for domestic and international students: with insights from a UK university
Online events are the new normal, and it can often be harder to showcase that unique essence of your institution in a digital environment. Roxanne Devine, Marketing Officer (International Recruitment), from The University of Kent will join Laura from Unibuddy to share how they have kept their live events engaging amidst the onslaught of ‘webinar fatigue’, and how they’re looking to continue to develop these events over the coming months based on what they’ve learnt so far.
13.30 – Creating an effective long term marketing strategy on budget
Nuntasinee Muadmanee (aka. Fatima) will share her experience on how she brought up the marketing department of Malaysia’s no. 1 university, University of Malaya, from the corner of an examination building to a comprehensively set up marketing department on a budget. More recently moving on to new projects, Fatima will reflect on her time at the University of Malaya and share the challenges and opportunities she faced, which helped her to shape the department that exists today. She’ll also share some advice that can help you to generate impactful change within your own department. With 13 years of experience in the Malaysian market, Fatima has a vast array of experience to share, including having her creative work recognised by the QS Apple Creative Awards.
14.00 – How have Business Schools adapted during the current crisis and what can we learn from them?
During this panel session Caris from the Unibuddy team will be joined by George Iliev, Accreditation & China Director at AMBA (The Association of MBAs), and Jack Craig, University Partnerships Manager at Unibuddy. Caris will discuss with the panel how they’ve seen business schools change their approach over the past few months to ensure they stand out in a crowded market, and what we can all learn from these schools going forward.
14.30 – Showcasing the success of your digital initiatives
Change can be scary, but what we’ve seen in the past few months is that Universities are more adaptable than anyone could have ever imagined. For success with these new digital initiatives and strategies, it’s key for team members across your college to be involved and on board – and the best way to do this is to showcase the success of these initiatives. With over 15 years of experience in UK Higher Education, Emma Froud from Unibuddy will share her top tips on doing just that. This session will be chaired by Daniel Renton from Alumno who, with over 20 years experience in education and technology around the world, will put your audience questions to Emma.
15.00 – Virtual happy hour!
Join us to network, chat, and share a drink at the end of our Summit.