News & Events

The Ivy League: key takeaways from 2020

27 January 2021

The Ivy League: key takeaways from 2020

Having been an admissions officer at Yale University, I thought that I had already seen the biggest...

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Increase Your Email Open Rate and Engagement by Harnessing Your Student Voice

25 January 2021

Increase Your Email Open Rate and Engagement by Harnessing Your Student Voice

Your emails are a powerful tool for conversion and yield: but they only work if students open and...

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From Selling a Campus, to Selling a Country

18 January 2021

From Selling a Campus, to Selling a Country

An enrollment crisis in higher education has been looming for a long-time: and now it’s becoming...

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What a 2000-year-old sector taught us about our culture

11 January 2021

What a 2000-year-old sector taught us about our culture

The Higher Education sector is one of the oldest sector’s in the world - beginning in the year 2...

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The post-COVID future of student recruitment

04 January 2021

The post-COVID future of student recruitment

2021 has arrived at long last, and many of us are wondering what the distant, post-COVID future...

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A look back at 2020 in higher education

16 December 2020

A look back at 2020 in higher education

You know a year has been crazy when ‘a year like no other’ becomes a cliche and finding the...

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Recruiting students internationally

04 December 2020

Recruiting students internationally

This is an extract from the book Successful student recruitment with Google Ads by Guus Goorts....

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What is a Student Ambassador?

19 November 2020

What is a Student Ambassador?

More and more universities are utilizing their current students as their best advocates and...

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Engaging with first gen students

28 October 2020

Engaging with first gen students

First-generation students face a unique set of barriers to entry when it comes to higher education....

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