27 January 2021
The Ivy League: key takeaways from 2020
Having been an admissions officer at Yale University, I thought that I had already seen the biggest...
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25 January 2021
Increase Your Email Open Rate and Engagement by Harnessing Your Student Voice
Your emails are a powerful tool for conversion and yield: but they only work if students open and...
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18 January 2021
From Selling a Campus, to Selling a Country
An enrollment crisis in higher education has been looming for a long-time: and now it’s becoming...
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11 January 2021
What a 2000-year-old sector taught us about our culture
The Higher Education sector is one of the oldest sector’s in the world - beginning in the year 2...
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04 January 2021
The post-COVID future of student recruitment
2021 has arrived at long last, and many of us are wondering what the distant, post-COVID future...
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16 December 2020
A look back at 2020 in higher education
You know a year has been crazy when ‘a year like no other’ becomes a cliche and finding the...
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04 December 2020
Recruiting students internationally
This is an extract from the book Successful student recruitment with Google Ads by Guus Goorts....
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19 November 2020
What is a Student Ambassador?
More and more universities are utilizing their current students as their best advocates and...
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28 October 2020
Engaging with first gen students
First-generation students face a unique set of barriers to entry when it comes to higher education....
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