Competition is rising both internationally and online for a smaller and smaller pool of students.

Coupled with a sense of feeling overwhelmed by the sheer amount of information available, there is a real desire for more tailored materials and details.

Peer opinion – an essential part of the decision making journey – is no longer restricted to people they know, leading to the demand for insights from those who’ve already made the journey.

But what makes business so different from other students? Could they really have different priorities? Are they very different from those interested in other subjects?

We’ve analysed messages from over 40,000 prospects to understand what’s important to business students.

Download the report to really understand what your students need to know.