Personalising the business school experience

11 March – 2pm CET

Within the business school environment, the needs of different cohorts and demographics of students vary hugely. How can you make all of these prospective students feel valued, and like your school is truly right for them?

We were joined by team members from WHU – Otto Beisheim School of Management and discussed how they use the voice of their current students across the recruitment cycle to support and retain prospects for their bachelors, MSc and MBA programmes.

In this session, we heard more about how an authentic and personalised approach is easier to achieve than you may think – and how powerful the voice of your students can be.

Watch Recording