Standing out from the crowd: How the American University in the Emirates are pioneering new digital recruitment strategies

17 March – 11am GST

In this live Q&A session we discussed digital recruitment strategies to attract, recruit and retain a diverse student population. We were joined by Ali Hamad, Director of Admission and Registration at the American University of the Emirates, and Amanda Gregory, Co-Founder and COO of Univer to share their experiences.

In an increasingly competitive online environment, they have harnessed the power of their current student voice to make themselves stand out from the crowd. Ali shared his experience of creating a robust and personalised digital approach to recruitment and how peer to peer is a key part of that. Amanda also gave insights into the decision making process for students in the MENAT region, and how you can maintain a competitive edge at your university.

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