The value of community: personalizing the digital student experience

11 March – 12pm ET

The support and reassurance students receive throughout the admissions process will be reflected in the diversity of the student population. In this live Q&A with Marcela Mejia-Martinez, Assistant Vice President of Admissions at Chapman University, we heard how a personalized digital student experience can jumpstart this growth.

Marcela shared insights into how they’ve used personalization across their marketing channels to make prospective students feel a part of their community before they’ve even set foot on campus. We also discussed how using your current students as ambassadors can be particularly powerful when supporting learners from non-traditional backgrounds to promote educational equity at your institution.

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