User Terms and Conditions – Unibuddy on

We keep our policies under regular review. These policies were last updated on 31 October, 2019.

Terms Of Use

Welcome to Unibuddy!


What’s in these terms

These terms tell you the rules for using all services provided by Unibuddy on, hosted on the UCAS website: or via

If you subsequently use Unibuddy via widgets on a university website, please note that there are different terms, which you will be directed to when you sign up with that university.

Who we are and how to contact us

Unibuddy is a service operated by Unibuddy Ltd (“We”). We are a limited company registered in England and Wales under company number 09790742 and have our registered office at Third Floor, 20 Old Bailey, London EC4M 7AN, UK. Our VAT number is 233436034. To contact us, please email [email protected]

By using Unibuddy you accept these terms

By using Unibuddy on, you confirm that you accept these terms of use and that you agree to comply with them. If you do not agree to these terms, you must not use Unibuddy on We recommend that you print a copy of these terms for future reference.

There are other terms that may apply to you

These terms of use refer to the following additional terms, which also apply to your use of Unibuddy: Our Privacy Policy, which sets out the terms on which we process any personal data we collect from you, or that you provide to us. By using Unibuddy, you consent to such processing and you warrant that all data provided by you is accurate. Our Acceptable Use Policy, which sets out the permitted uses and prohibited uses of Unibuddy. When using Unibuddy, you must comply with this Acceptable Use Policy.

We may make changes to these terms

We amend these terms from time to time. Every time you wish to use Unibuddy, please check these terms to ensure you understand the terms that apply at that time.

We may make changes to Unibuddy

We may update and change Unibuddy from time to time to reflect changes to Unibuddy, our users’ needs, our university partners’ needs, and our business priorities. We will try to give you reasonable notice of any major changes that affect you.

We may suspend or withdraw Unibuddy

Our site is made available free of charge.

We do not guarantee that Unibuddy, or any content on it, will always be available or be uninterrupted on . We may suspend or withdraw or restrict the availability of all or any part of Unibuddy for business and operational reasons. We will try to give you reasonable notice of any suspension or withdrawal

You are also responsible for ensuring that all persons who access Unibuddy through your internet connection are aware of these terms of use and other applicable terms and conditions, and that they comply with them.

Our site is only for those aged 16 or over

Unibuddy is only intended for use by persons aged at least 16 years of age. DO NOT USE UNIBUDDY IF YOU ARE NOT AT LEAST 16 YEARS OF AGE.

You must keep your account details safe

You will be asked to choose a username and password as part of our security procedures. You must treat that information as confidential. You must not disclose it to any third party.

We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our reasonable opinion, you have failed to comply with any of the provisions of these terms of use.

If you know or suspect that anyone other than you knows your user identification code or password, you must promptly notify us at [email protected]

How you may use material on Unibuddy

We are the owner or the licensee of all intellectual property rights in Unibuddy, and in the material published on it (except for user’s contributions – intellectual property rights in those belongs to the user). Those works are protected by copyright laws and treaties around the world. All such rights are reserved.

You must not use any part of the content on Unibuddy for commercial purposes without obtaining a licence to do so from us or our licensors.

If you copy or download any part of Unibuddy in breach of these terms of use, your right to use Unibuddy will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

Do not rely on information on the Unibuddy platform

The information on Unibuddy is provided for general information only. It is not intended to amount to advice on which you should rely. You must develop your own views regarding a university, an undergraduate or graduate course of study, before taking or refraining from any action on the basis of information obtained from use of Unibuddy.

Although we make reasonable efforts to update the information on Unibuddy, we make no representations, warranties or guarantees, whether express or implied, that the content on Unibuddy is accurate, complete or up to date.

We are not responsible for other people’s websites

Where Unibuddy contains links to other sites and resources provided by third parties, these links are provided for your information only. Such links should not be interpreted as approval by us of those linked websites or information you may obtain from them. We have no control over the contents of those sites or resources. The applies to all services provided by Unibuddy, either hosted on our website at, or integrated via widgets on or a university website.

User-generated content is not approved by us

Unibuddy allows you to interact with other users, including student ambassadors from a number of different universities. This information and these materials have not been verified or approved by us. The views expressed by other users on Unibuddy do not represent our views or values.

If you wish to complain about information and materials uploaded by other users please email [email protected]

Our responsibility for loss or damage suffered by you

  • We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors and for fraud or fraudulent misrepresentation.
  • Please note that we only provide Unibuddy for domestic and private use. You agree not to use Unibuddy for any commercial or business purposes, and we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.

Interacting on Unibuddy

Whenever you make use of a feature that allows you to interact with other users of Unibuddy, you must comply with the content standards set out in our Acceptable Use Policy

You promise that any such interaction does comply with those standards, and you will be liable to us and compensate us for any loss we suffer if you break that promise.

We have the right to remove any posting you make on Unibuddy if, in our opinion, your post does not comply with the content standards set out in our Acceptable Use Policy

Rights you are giving us to use comments or contributions you make on Unibuddy

When you interact with other users on Unibuddy, you promise that your contribution is your own original work, and you grant us the following rights to use that contribution:

  • We shall be entitled to undertake research and statistical analysis on your contributions, either for our own purposes or those of others.
  • You agree that you waive all moral rights you may have in the contribution (including the right to be identified as the author).
  • Any personal data you supply with your contribution may be used as described in our Privacy Policy.

You must not introduce malware onto Unibuddy

You must not misuse Unibuddy by knowingly introducing viruses, trojans, worms, logic bombs or other material that is malicious or technologically harmful. You must not attempt to gain unauthorised access to Unibuddy, the server on which Unibuddy is stored or any server, computer or database connected to Unibuddy. You must not attack Unibuddy via a denial-of-service attack or a distributed denial-of service attack. By breaching this provision, you would commit a criminal offence. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use Unibuddy will cease immediately.

Rules about linking to Unibuddy

You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it.

You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.

You must not establish a link to Unibuddy in any website that is not owned by you.

Our site must not be framed on any other site, nor may you create a link to any part of Unibuddy other than the home page.

We reserve the right to withdraw linking permission without notice.

The website in which you are linking must comply in all respects with the content standards set out in our Acceptable Use Policy

If you wish to link to or make any use of content on Unibuddy other than that set out above, please email [email protected]

Which country’s laws apply to any disputes?

If you are a resident of a territory outside the United Kingdom, nothing in these terms will prevent you being entitled to any mandatory consumer protections applicable in the country where you live.

If you are a consumer, please note that these terms of use, their subject matter and their formation, are governed by English law. You and we both agree that the courts of England and Wales will have exclusive jurisdiction except that if you are a resident of Northern Ireland you may also bring proceedings in Northern Ireland, and if you are resident of Scotland, you may also bring proceedings in Scotland.

If you are a business, these terms of use, their subject matter and their formation (and any non-contractual disputes or claims) are governed by English law. We both agree to the exclusive jurisdiction of the courts of England and Wales.

Our trade marks are registered

“Unibuddy” and the Unibuddy “pen and mortar board” logo are trade marks of Unibuddy Ltd. You are not authorised to use them without our approval.

Privacy policy

Please read this policy carefully before using Unibuddy’s services. This Privacy Policy details how Unibuddy processes your personal data.

Protecting your data, privacy and personal information is very important to Unibuddy Limited (“our”, “us”, “we” or “Unibuddy”). Unibuddy shall ensure it complies with the following privacy policy when processing personal data.

This policy (together with our terms of use and acceptable use policy and any other documents referred to therein), sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by Unibuddy Limited.

For the avoidance of doubt, Unibuddy is the data controller for the purposes of relevant data protection legislation.

In addition, you agree that your personal details and the general subject of your chats will be shared with UCAS. This will be used to send a follow-up email from UCAS on behalf the Universities you chatted with; you will be able to opt out of any further communications in any messages. For information about how UCAS uses your data, please read their Privacy Policy.

Please read this privacy policy carefully to understand the types of information we collect from you, how we use that information, the circumstances under which we will share it with third parties, and your rights in relation to the personal data you provide to us.

When visiting Unibuddy’s website at or using any of the services offered via the Website, or via the Unibuddy widget on (the “Services”), you will be asked to indicate you acknowledge and, where applicable, consent to the practices described in this policy.

Our Website contains links to third party websites. If you follow a link to any of those third party websites, please note that they have their own privacy policies and that we do not accept any responsibility or liability for their policies or processing of your personal information. Please check these policies before you submit any personal information to such third party websites.

Information we may collect

We may collect and process the following data about you:


You will be asked to provide us with your information when you:

  • fill in forms, including registration, on, or correspond with us by phone, email or otherwise;
  • register to use our Services;
  • use the Website, or Services;
  • report a problem with our Website, or Services; or
  • complete any surveys we ask you to fill in (although you do not have to respond to these if you do not want to).

The information you will be asked to provide to us for these purposes will include first name, last name, email address, password, country, the degree level you are interested in (undergraduate/postgraduate), the subject area you are interested in, and chat conversations and interactions with student ambassadors.


In respect of all users, with regard to each of your visits to our Website or use of the Services via the Unibuddy widget or Mobile App, we may automatically collect the following information:

  • the University and Student Ambassadors you have interacted with, dates and numbers of messages sent;
  • device-specific information, such as your hardware model, operating system version, unique device identifiers, and mobile network information;
  • technical information about your computer, including where available, your IP address, operating system and browser type, for system administration and analytical purposes; and
  • details of your visits to our Website, including the full Uniform Resource Locators (URL) clickstream to, through and from our Website (including date and time), length of visits to certain pages, and page interaction information (such as scrolling, clicks, and mouse-overs), details of whether you are using the Website or the Unibuddy widget.

Where you enter any details relating to a third party, you must have obtained clear permission from the individuals whose data you provide us with before sharing that data with us.

For the avoidance of any doubt, any reference in this privacy policy to your data shall include data about other individuals that you have provided us with.

How we use your information and justification of use.

Use of personal information under EU data protection laws must be justified under one of a number of legal “grounds” and Unibuddy is required to set out the grounds in respect of each use of your personal data in this policy. These are the principal grounds that justify the use of your information by Unibuddy:

  • Consent: where you have consented to use of your information (you are providing explicit, informed, freely given consent, in relation to any such use and may withdraw your consent in the circumstances detailed below by notifying Unibuddy);
  • Contract performance: where your information is necessary to enter into or perform a contract with you;
  • Legal obligation: where we need to use your information to comply with legal obligations;
  • Legitimate interests: where we use your information to achieve Unibuddy’s legitimate interest and the reasons for using it outweigh any prejudice to your data protection rights; and
  • Legal claims: where your information is necessary to defend, prosecute or make a claim against you or a third party.

In respect of the use of the Services, we use information held about you (and information about others that you have provided us with) in the following ways:

Types of Information Collected Uses of that Information Use Justification
First name, surname, email, phone number, Country, degree subject/level you are interested in, University you have interacted with To provide you with access to our Services and any other information which you request from us and to notify you of changes to our Services Contract performance, legitimate interest (to provide all users with updated information in the event the Services change)
First name, surname, email, phone number, Country, degree subject/level you are interested in, University you have interacted with To send automated communications and re-engagement communications for inactive accounts as part of the Service Legitimate interest (to ensure the database is accurate and up to date and communicate with users)
First name, surname, email, phone number, Country, degree subject/level you are interested in, number of conversations, number of messages, sign-up location, University you have interacted with To administer and improve the Services and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes. To ensure the content on our Website and Services is presented in the most effective manner for you and your computer or mobile device Contract performance, legitimate interest (to improve the Service and report internally on usage and gain insight on user basis at a statistical level)
First name, Conversation history and information submitted when interacting with ambassadors To allow prospective students, new entrants and student ambassadors to interact as part of the Service. Contract performance, legitimate interests (to allow the University to assess the type of questions being asked and the quality and appropriateness of the responses), (to the extent you provide any sensitive any sensitive personal data in any free text box, you are consenting to the processing of such sensitive personal data)
Conversation history and information submitted when interacting with ambassadors, country, course/s, date of sign-up, number of conversations, number of messages, sign-up location, University you have interacted with To extract questions and answers on an anonymised and/or aggregate basis Legitimate interest (to understand the queries prospective students are asking and compile more appropriate responses)
Tagging To easily identify topics of conversation between ambassadors and prospective students, conversations will be tagged with the main topics of conversation. Legitimate interest (to understand the queries prospective students are asking and compile more appropriate responses)

We will not sell your personal data (or any other data you provide us with) to third-parties; however, we reserve the right to share any data which has been anonymised and/or aggregated. You acknowledge and accept that we own all right, title and interest in and to any derived data or aggregated and/or anonymised data collected or created by us, including extracting questions and answers submitted by prospective students and ambassadors.

Where we store your personal information

The personal data that we collect from you is processed and stored on our secure computing devices in the UK, or those of our hosting partner, Amazon Web Services, in the Republic of Ireland.

A full list of our third party sub-processors and details of their privacy policies can be found in the table below, which will be updated from time to time. You acknowledge and accept that countries outside the EEA may not provide the same level of adequate protection for the rights and freedoms of data subjects in relation to the processing of personal data.

Sub-processor Purpose Country
Amazon Web Services Cloud service provider for data storage Republic of Ireland
Mixpanel Analytics provider that Unibuddy uses to provide Insights and Analytics within the Services. The Netherlands

Your passwords are stored on Unibuddy’s servers in encrypted form. We do not disclose your account details to anyone except when legally required to do so. It is your responsibility to keep your password secure. Unfortunately, the transmission of information via the internet is not completely secure. Although Unibuddy will do its best to protect your personal data, we cannot guarantee the security of your data transmitted to our Website, any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent any unauthorised access.

Disclosure of your information

We may also disclose your personal information to third parties in the following circumstances:

Purpose of disclosure and third party(s) to which disclosure might be made Use Justification
We will disclose your first name and the content of your messages to the Student Ambassador(s) who you choose to chat with via the platform (to the extent you provide any sensitive any sensitive personal data in any free text box, you are consenting to the processing of such sensitive personal data) Contract performance, consent
We may disclose your personal information to our service providers (to assist us in performing any contract we enter into with them or you, including providing the Website and the Services it enables), analytics providers, including Mixpanel and Google Analytics (to assist us in the improvement and optimisation of the Website) and/or a member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006. Contract performance, legitimate interest (to allow our service providers to provide the necessary services)
If Unibuddy or substantially all of its assets are acquired by a third party, personal information about our customers will be one of the transferred assets Legitimate interest (to sell our Company or assets), Consent (for sensitive personal data)
If we are under a duty to disclose or share your personal data in order to comply with any legal obligation or to protect the rights, property, or safety of Unibuddy, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection Legal obligation
We may disclose your personal information to third parties, the court service and/or regulators or law enforcement agencies in connection with proceedings or investigations anywhere in the world where compelled to do so. Where permitted, we will direct any such request to you or notify you before responding unless to do so would prejudice the prevention or detection of a crime. Legal obligation (to cooperate with law enforcement and regulatory authorities)

How long we retain your personal data

We will hold the above information for as long as is necessary in order to provide you with the Services, deal with any specific issues that may raise, or otherwise as is required by law or any relevant regulatory body. Once your account is terminated or deactivated, we shall delete the personal data relating to your account within 14 days. Some personal data may need to be retained for longer than this to ensure Unibuddy can comply with applicable laws and internal compliance procedures, including retaining your email address for marketing communication suppression if you have opted not to receive any further marketing. If information is used for two purposes, we will retain it until the purpose with the latest period expires but we will stop using it for the purpose with a shorter period when that period expires.

We restrict access to your personal information to those persons who need to use it for the relevant purpose(s). Our retention periods are based on business needs and your information that is no longer needed is either irreversibly anonymized (and the anonymized information may be retained) or securely destroyed.

Your rights

Under the General Data Protection Regulation (EU) 2017/676, you have various rights in relation to your personal data. All of these rights can be exercised by contacting us at [email protected]

You have the following rights in relation to your personal data:

Rights Details
Right to access You have the right to access personal data held by Unibuddy, including a description of your data. Essential personal data held by Unibuddy can be found in the profile section of your Unibuddy account, while further information is available on request.
Right to rectification You have the right to rectify any details to ensure that your personal information is accurate. In order to assist with this, you should notify us of any changes to the personal information that you have provided to us by sending a request to rectify your personal data where you believe the personal data we have collected is inaccurate or incomplete.
Right to erasure / ‘Right to be forgotten’ Asking us to delete all of your personal data will result in Unibuddy deleting your personal data without undue delay (unless there is a legitimate and legal reason we are unable to delete certain personal data, in which case we will inform you of this in writing).
Right to restriction of processing You have the right to ask  Unibuddy to stop processing your personal data at any time in certain circumstances. Such a request will result in Unibuddy restricting its processing of such data.
Right to data portability You have the right to request that Unibuddy provides you with a copy of all of your personal data and to transmit your personal data to another data controller in a structured, commonly used and machine-readable format, where it is technically feasible to do so where such processing is based on consent or pursuant to contractual performance.
Right to complain You have the right to lodge a complaint to a supervisory authority such as the Information Commissioner’s Office in the UK (see Although we encourage our customers to engage with us in the event they have any concerns or complaints.

Unibuddy will not ordinarily charge you in respect of any requests we receive to exercise any of your rights detailed above; however, if you make excessive, repetitive or manifestly unfounded requests, we may charge you an administration fee in order to process such requests or refuse to act on such requests. Where we are required to provide a copy of the personal data undergoing processing this will be free of charge; however, any further copies requested may be subject to reasonable fees based on administrative costs.

Requests to stop processing your personal data or deleting your personal data will likely mean that you are no longer able to use Unibuddy’s Services, or at least those aspects of the Services which require the processing of the types of personal data you have asked us to delete, which may result in you no longer being able to use the Services.


Unibuddy does not use cookies, but we do temporarily cache your data in the browser using localStorage (which is similar to cookies). This stores your profile data so that you don’t have to log in each time you use Unibuddy on the same browser. If you log out, your cached data is immediately cleared. If you clear the cache on your browser, this will also remove the data, so you will need to log in next time you use our Services.

Changes to this policy

Any changes we make to our privacy policy in the future will be posted on this page, and where appropriate, notified to you by email or notifications via the Unibuddy widget. We therefore encourage you to review the Website from time to time to stay informed of how we are processing your information.


Questions, comments and requests regarding this privacy policy are welcome and should be addressed to [email protected]

Acceptable Use Policy

This acceptable use policy sets out the terms between you and us under which you may access our website via This acceptable use policy applies to all users of, and visitors to, Unibuddy.

Your use of Unibuddy means that you accept, and agree to abide by, all the policies in this acceptable use policy, which supplement our Terms of Use.

Prohibited uses

You may use Unibuddy only for lawful purposes. You may not use Unibuddy:

  • In any way that breaches any applicable local, national or international law or regulation.
  • In any way that is unlawful or fraudulent, or has any unlawful or fraudulent purpose or effect.
  • For the purpose of harming or attempting to harm minors in any way.
  • To send, knowingly receive, upload, download, use or re-use any material which does not comply with our >Content Standards
  • To transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material or any other form of similar solicitation (spam).
  • To knowingly transmit any data, send or upload any material that contains viruses, Trojan horses, worms, time-bombs, keystroke loggers, spyware, adware or any other harmful programs or similar computer code designed to adversely affect the operation of any computer software or hardware.

You also agree:

  • Not to reproduce, duplicate, copy or re-sell any part of Unibuddy in contravention of the provisions of our Terms Of Use
  • Not to access without authority, interfere with, damage or disrupt:
    • any part of Unibuddy;
    • any equipment or network on which Unibuddy is stored;
    • any software used in the provision of Unibuddy; or
    • any equipment or network or software owned or used by any third party.

Interactive services

Unibuddy provides the ability for prospective students and student ambassadors to communicate and converse with one another. This communication is not moderated by us.

We are under no obligation to oversee, monitor or moderate any interactive service we provide on Unibuddy, and we expressly exclude our liability for any loss or damage arising from the use of any interactive service by a user in contravention of our content standards.

The use of any of our interactive services by a minor is subject to the consent of their parent or guardian. We advise parents who permit their children to use an interactive service that it is important that they communicate with their children about their safety online, as moderation is not foolproof. Minors who are using any interactive service should be made aware of the potential risks to them.

Content standards

These content standards apply to any and all material which you contribute to Unibuddy (contributions), and to any communication you have with any other user on Unibuddy.

You must comply with the spirit and the letter of the following standards. The standards apply to each part of any contribution as well as to its whole.

Contributions must:

  • Be accurate (where they state facts).
  • Be genuinely held (where they state opinions).
  • Comply with applicable law in the UK and in any country from which they are posted.

Contributions must not:

  • Contain any material which is defamatory of any person.
  • Contain any material which is obscene, offensive, hateful or inflammatory.
  • Promote sexually explicit material.
  • Promote violence.
  • Promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age.
  • Infringe any copyright, database right or trade mark of any other person.
  • Be likely to deceive any person.
  • Be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence.
  • Promote any illegal activity.
  • Be threatening, abuse or invade another’s privacy, or cause annoyance, inconvenience or needless anxiety.
  • Be likely to harass, upset, embarrass, alarm or annoy any other person.
  • Be used to impersonate any person, or to misrepresent your identity or affiliation with any person.
  • Give the impression that they emanate from us, if this is not the case.
  • Advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse.

Suspension and termination

We will determine, in our discretion, whether there has been a breach of this acceptable use policy through your use of Unibuddy. When a breach of this policy has occurred, we may take such action as we deem appropriate.

Failure to comply with this acceptable use policy constitutes a material breach of the Terms Of Use upon which you are permitted to use Unibuddy, and may result in our taking all or any of the following actions:

  • Immediate, temporary or permanent withdrawal of your right to use Unibuddy.
  • Immediate, temporary or permanent removal of any posting or material uploaded by you to Unibuddy.
  • Issue of a warning to you.
  • Legal proceedings against you for reimbursement of all costs on an indemnity basis (including, but not limited to, reasonable administrative and legal costs) resulting from the breach.
  • Further legal action against you.
  • Disclosure of such information to law enforcement authorities as we reasonably feel is necessary.

We exclude liability for actions taken in response to breaches of this acceptable use policy. The responses described in this policy are not limited, and we may take any other action we reasonably deem appropriate.

Changes to the acceptable use policy

We may revise this acceptable use policy at any time by amending this page. You are expected to check this page from time to time to take notice of any changes we make, as they are legally binding on you. Some of the provisions contained in this acceptable use policy may also be superseded by provisions or notices published elsewhere on Unibuddy.