Top UK Business School Sees 29% Conversion Rate with Unibuddy

Challenge: Increase student-to-student engagement to support conversion efforts

The conversion and recruitment team at a top UK business school, boasting over 600 students enrolled across various executive, MBA, and master’s programs, wanted a more effective way to deliver engaging and authentic applicant experiences.

Specifically, they were looking for an ed-tech platform that would allow prospective students to easily connect with current students – helping boost their student-to-student engagement and conversion efforts.

Solution: Conversation insights to personalize the student journey

Since adopting Unibuddy, the team has seen clear value demonstrated through strong ROI. Unibuddy has enabled them to pursue new and innovative ways to support prospective students throughout their journey to higher education. This success has led the team to expand its use of Unibuddy, leveraging the platform’s live stream video, user-generated content functionality, and student community building capabilities.

In particular, the team has found Unibuddy’s Conversation Insights to be integral to their overall conversion strategy. It allows them to see what students are interested in, what motivates them, and what they need to feel more confident to personalize their experience.

With the recent launch of Unibuddy Community, our dedicated student community-building platform has empowered this team to increase engagement with offer holders. Community is one part of their conversion activities, it runs alongside face-to-face support or calling campaigns, ensuring incoming students have a way to connect with their peers and stay updated, without adding additional workload for their higher ed team.

Result: Boosted offer holder conversion rate of 18% to 29% with Unibuddy

In their most recent recruitment cycle, this school saw a 29% conversion rate with their offer-holders through Unibuddy. When compared with the 18% average conversion rate for
other conversion activities, this figure demonstrates strong ROI.

“Using Unibuddy across different touchpoints with our students has certainly been key to these results. I know firsthand the impact Unibuddy can have on a prospective student; I was one a few years ago. My experience using Unibuddy was the driving force behind joining the student ambassador team before leaping into a full-time role in the recruitment marketing team. A real full circle moment,” tells us their Conversion and Recruitment manager.

“We’re an extremely unique school – from the programs we offer to the languages we cater to, all the way to applicant entry requirements. Having a dedicated space on Unibuddy has allowed us to effectively engage and convert students as they progress through their journeys. Most importantly, it continues to be one of our top-performing activities in our toolkit,” Head of Recruitment Marketing.