University at Buffalo (SUNY) sees 75% Lead-to-Application with Unibuddy
The Challenge
The institution was rebounding from the impacts of COVID-19. The enrollment team knew they needed to better support applicants as they discovered and evaluated the institution, but weren’t seeing the engagement they expected despite the amount of time and effort they were putting into facilitating ambassador-prospect connections across multiple channels.
"Unibuddy enhanced our ability to yield students by creating transparency into their needs, which lets us nurture and convert them more easily and in a personalized way."
Jennifer Rosenberg
Associate Dean of Admissions at the School of Pharmacy and Pharmaceutical Sciences
"We wanted to make the grad school journey more student friendly, and Unibuddy helped us do that."
Ryan Taughrin
Assistant Dean for Enrollment Management at the Graduate School of Education
"When I measure engagement in Slate, prospective students spend more time interacting with our Unibuddy ambassadors than any other channel or activity we offer. That’s the nurture experience we were looking for."
Erin O’Brien
Chief Marketing and Enrollment Officer for Buffalo’s School of Management
Unibuddy’s Impact:
Graduate School of Education
75%
conversion of lead-to-applicant among students who engaged in Unibuddy conversations
School of Management
40%
lead-to-application conversion and 18% of Unibuddy users committed by submitting their deposit
School of Pharmacy and Pharmaceutical Sciences
22%
lead-to-applicant conversion among Unibuddy users, bringing in 78 new applications