University of East Anglia (UEA) Achieves 62% Enrolment Rate with Unibuddy, vs. 34% Without
The Challenge
The digital strategy team at UEA is focused on improving student engagement and outcomes by leveraging the latest technology to deliver hyper-personalized, timely, and effective communications from first interaction to enrolment.
"We’re proud to be 4th globally for Unibuddy signups and chats — and we’re just getting started. In a fast-changing landscape, Unibuddy is more than peer-to-peer; it’s about data, AI, and building student confidence. It’s a true partnership that supports our digital transformation and shared ambition to better engage students."
Paul Napleton
Head of Digital & Marketing Automation
Unibuddy’s Impact:
Conversion Impact
62%
conversion from offer holder to enrolled student among those who used Unibuddy and CRM messaging, compared to just 34% among those who did not
Top of Funnel Impact
153%
153% increase in new leads generated through UCAS and a 163% increase in messages exchanged, with longer, more meaningful conversations with UEA ambassadors
Further Down the Funnel Impact
2.8x
Offer holders who joined the Unibuddy Offer Holder Community were 2.8x more likely to enrol than those who did not