University of South Australia (UniSA) Engaging Students Every Step of the Way
The Challenge
The University of South Australia (UniSA) had a dual-challenge: to increase conversion of prospects into offer-holders, but also to increase the offer to acceptance rate. They wanted to engage with prospects at every step of the application process – and they wanted to do it digitally.
“Students are moving towards chat, and for some of our markets this is a more comfortable platform than talking over the phone.” – Carly Bell, Team Leader, International Admissions Conversion, University of South Australia
The Solution
Unibuddy was launched with around 20 existing ambassadors from the institution. As Carly explains: “It was easy for them to jump on board – they’re all young and very tech savvy. The conversations they are having are very similar to the conversations they have over the phone.”
The months on from launching, UniSA’s diverse range of ambassadors attracted hundreds of leads from 36 different countries – interested in 100 different courses. UniSA will monitor the impact that Unibuddy has on its enrolment conversion as prospects continue to chat with current students throughout their journey.
“What prospects really want is to speak to a current student – now we can give them that opportunity.”– Carly Bell, Team Leader, International Admissions Conversion, University of South Australia
Use Cases
Unibuddy was launched at UniSA with around 20 existing ambassadors from the institution.
Results
In three months, UniSA’s diverse range of ambassadors attracted hundreds of leads from 36 different countries – interested in 100 different courses. UniSA will monitor the impact that Unibuddy has on its enrollment conversion as prospects continue to chat with current students throughout their journey,