Western University (Canada) Goes Big with Virtual Events

Western University, a distinguished institution located in Ontario, Canada, Adopted Unibuddy Events, to their first ever Virtual Fall Preview Day. They sent nearly 20,000 invites, and were met with more than 4,000 attendees–a showing akin to one of their in-person events.

The Unibuddy platform was easy for everyone to use, and made events straightforward to set up. Senior Liaison Officer of Undergraduate Recruitment, Chris Smith, explained: “You think it’s the tech part that’s going to be the challenge, but actually that ends up being the easy part.”

Their pro-tips are to start training your staff and volunteers early, and to stay organised if you’re running multiple events at once. Students got the information they were looking for, found the platform intuitive and easy to use, and had very few complaints.In a survey they ran after the event, 94% of attendees rated it positively.

“We get so many more questions and conversations happening in online spaces, so that’s a huge benefit that we see with virtual events,” Smith says. Not only did students feel more comfortable asking questions, but more students had the chance to ask them. The event attracted a pool of attendees from a wide range of countries, as well as a higher proportion of students from beyond a two-hour driving radius. Western University also received more applications by the start of the new year than they did the year prior with an increase in first choice selections.

When asked what the best part about Unibuddy is, data for their CRM tops their list. By using Unibuddy, they were able to seamlessly collect contact information from every individual attendee in lieu of traditional methods of manual data collection at their in-person events.

After the success of their Virtual Fall Preview Day, they were able to see the value in implementing a permanent hybrid events model. Manager of Undergraduate Recruitment, Dayana Kibilds, shares “We were all heading in this direction toward digital events, digital spaces, digital recruitment, nonetheless, and I don’t think there’s any going back. We will do digital events from this point until forever.”