We asked Hong Kong Baptist University (HKBU) School of Business why they were drawn to the Unibuddy platform. They listed the following reasons:
Conversational data facilitates a better understanding of prospective students motivations
Alison Li, Executive Officer at HKBU School of Business, said:
“We see the importance of using this channel to retain applicants’ commitment to us during the admission process.”
HKBU outlines how they felt fully supported throughout the implementation process.
An ambassador’s perspective:
I am glad that I am a part of a bigger community and I was able to assist many students from different parts of the world. From a student perspective, Unibuddy is a useful yet, interactive platform to make use of the learning experience of the current students. So, prospective students get a realistic preview on where they are going to study. So far, I have a positive experience in this effort and I believe the University will also be able to attract a more diverse student community.
Alison Li, Executive Officer at HKBU School of Business, recalls her key takeaways since using Unibuddy.
A prospective student:
I had a great learning experience interacting with students from different parts of the world thanks to the Unibuddy platform.
Hong Kong Baptist University School of Business launched with Unibuddy in February 2020.
After just a year of using Unibuddy, HKBU business school ambassadors have engaged with prospects from 48+ countries and engaged in conversations about all of the 12 courses the business school offers.
About 20% of the current full-time taught postgraduate students had connected with our student ambassadors before joining HKBU School of Business.