Ambassadors boost conversions at Taylor's University Malaysia

The challenge

Taylor’s University is ranked the top private university in Malaysia and Southeast Asia, placing them among the world’s top-flight universities. This follows their achievement of being one of the few Asian universities rated 5 Stars for Online Learning, acknowledging the world-class education they provide for their students. 

When the higher education market in Malaysia took a downturn, Taylor’s University saw the need to improve their recruitment strategy and their ambassador program. They felt they needed a tool that would both improve conversion and support their ambassadors to attract prospective students. They found that Unibuddy was a perfect fit to support their mission.

Ann June Lee, Deputy Head, Digital Marketer at Taylor’s University, shares her experience using Unibuddy, “We’ve only been using Unibuddy for seven months and have taken it on at a time when the market in Malaysia isn’t doing too well—but with the support of the Unibuddy platform, we have been able to appeal to prospective students and keep our student ambassadors motivated.”

The solution

“From a tech point of view, I was a little concerned because of past experiences, but one of the best things about Unibuddy has been the Support Team. We got it up and running very very quickly and everyone who we have spoken to has been amazing. We keep thinking that we can’t say no to this—it’s so good!” Lee explains. 

Unibuddy ensured that the setup process was straightforward and provided the relevant tools to support the Taylor’s ambassadors. “It’s great to see how much the ambassadors enjoy using Unibuddy. They have built a great rapport between themselves and are always happy to support each other. They have even started a WhatsApp group where they discuss progress on Unibuddy and help each other out with queries and questions.”

The results

In only a short period of time since implementing Unibuddy, Taylor’s University has not only seen an increase in conversions, but an increase in morale on their ambassador team. “We’ve had great feedback from the ambassadors overall, they have said they love the process; speaking to prospects and sharing their experience of living on campus.” Lee continues, “we recently had a prospective student that wasn’t sure if she should pursue a programme with our university and thanks to speaking to our ambassadors on Unibuddy she is now one of us!”

And it doesn’t stop there. The team at Taylor’s University is currently considering other Unibuddy products, and looking forward to implementing Unibuddy Community for group-chats. “Really looking forward to starting with the group conversations, and bringing our staff members on board to prompt conversion. We think it would be a really nice fit.”