International recruitment in the digital age at ASU

university united-states-of-america

Baiyun Liu

International Admission Specialist

The challenge

Arizona State University recruits more than 13,000 international students each year but faced a big problem when it came to reaching them.

The university relied on traditional platforms such as email, while Gen Z students moved toward instant messaging.

That’s where Unibuddy came in. The university wanted to attract a diverse cohort and understood the importance of peer-to-peer connections, so they launched the platform in May 2019.

As Baiyun Liu, International Admission Specialist puts it:

“Students often feel more comfortable talking to student ambassadors—current ASU students that have been through the process of applying and getting admitted themselves. Rather than writing a formal email to admissions staff, it is more comfortable for them to chat.”

The solution

ASU launched Unibuddy with a team of volunteer ambassadors and drove prospects to the platform through email campaigns, social media, and in-person events.

Baiyun says: “It did not take long to implement—about three weeks. Unibuddy provided all the materials for ambassador training, and our web team could embed the platform in one afternoon.”

The results

Arizona State University has had 3,900 sign-ups from 142 countries since launching. Those students are highly engaged and 23,761 questions have been answered on the platform thus far.

It’s easy for their ambassadors, who spend less than half an hour a week on the platform on average.

Plus, thanks to Unibuddy’s Conversation Insights, Arizona State University now has better insight into the topics of the thousands of questions that have been asked.

Book a demo to learn how you can transform your international recruitment strategy with Unibuddy.


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