Arizona State University recruits more than 13,000 international students each year, but faced a big problem when it came to reaching them.
The university relied on traditional platforms such as email, while Gen Z students moved toward instant messaging.
That’s where Unibuddy came in. The university wanted to attract a diverse cohort, and understood the importance of peer-to-peer connections, so they launched the platform in May 2019
As Baiyun Liu, International Admission Specialist, puts it:
“Students often feel more comfortable talking to student ambassadors — current ASU students that have been through the process of applying and getting admitted themselves. Rather than writing a formal email to admissions staff, it is more comfortable for them to chat.”