Real insight at the start of the student journey for Falmouth University

Unibuddy on UCAS is a landmark partnership between the UK’s trusted admissions service and Unibuddy’s innovative peer-to-peer technology.

Officially launched on November 5th, over 700,000 prospective students will have access to speak directly with a current student at institution’s up and down the country.

In summer 2019, Falmouth University was part of a closed pilot test of Unibuddy on UCAS, along with 10 other HEIs. The results spoke for themselves.

Sophie Kesacoff, Operations and Events Coordinator at Falmouth, said: “this a great opportunity to reach another audience that we didn’t have before – and reaching them early which is really exciting for us.”

During the small scale pilot, hundreds of prospects took up the opportunity to chat to a current student and 950 messages were exchanged. 

Ambassadors were also pleased to chat about different topics than had on the university’s main Unibuddy platform, from students much earlier on in their decision-making process.

Prospective students were exceptionally engaged after their interactions on Unibuddy on UCAS. During the pilot, the follow-up email had an open rate of 50.66%, giving universities the opportunity to connect with the students that spoke to their ambassadors.

Sophie was impressed with the increased exposure UCAS gave Falmouth University to students in the UK:“A lot of people don’t necessarily know about our institution. To have that reach to people that we may not have had any visibility to before is really good for us.”

Since launching on UCAS in 2019, Falmouth University has generated 450+ new leads.