Building Management School connections at Kozminski University

We believe that for a potential candidate it is more valuable to gain information from their peers than from official representatives. Unibuddy was the perfect way to create a platform for our ambassadors

University, one of Poland’s most prestigious business schools, had always utilised ambassadors to create connections with current students. But, as Generation Z moves online, their ambassador scheme had to adapt.

As Rene Helmans, International Programs Promotion Specialist, put it: “We believe that for a potential candidate it is more valuable to gain information from their peers than from official representatives. Unibuddy was the perfect way to create a platform for our ambassadors – to allow them to connect with potential candidates more easily.”

Kozminski University embedded the platform on its own dedicated page, “it was really easy,” said Rene. They promoted it across the website and on social media – with multimedia content including videos. They also used Pop Cards on their website, aligned to work alongside their existing live chat functionality.

In just two months, there have been over 450 chats on the platform. The tool is “perfect” for lead generation, since over 80% of new leads opt in to marketing.

Rene said: “The quality of conversations has really surprised me. I thought they might return a few times – but candidates are returning several times and making a real connection.”

“The ambassadors are doing a great job – and they love using Unibuddy and speaking to students from all over the world.”