In 2020, as marketing strategies were digitised, Lund University experienced a shift in their approach to recruitment towards a focus on authentic student experience.
Lund call the prospect’s idea of what life will be like in their new home as an ‘experiencescape’.
They work on the idea that every interaction an institution has with their prospect is either working to confirm or invalidate the experiences they have imagined up throughout the decision making process.
Unibuddy has enabled Lund to interact with their prospects in a new experience-focused approach, led by student-informed strategies. As universities go digital, Lund have highlighted the importance of checking in with current students for feedback on prospect communication. Unibuddy ambassadors have helped the university with this approach over the last six months.
Unibuddy’s Conversational Insights have also helped Lund adjust their regional communication strategy, allowing them to deliver more personalised content to prospects in certain parts of the world where particular topics, such as accommodation, may be higher on the agenda.