Middlesex University London recognizes that diversity comes with responsibility
The challenge
Middlesex University has one of the most diverse intakes in the sector—it’s a great strength, but also a real challenge.
As Paul Woods, Director of Student Recruitment and Marketing puts it:
“The majority of our students will be the first in their family to consider university and may lack role models who can support them with their decision-making. We actually have a responsibility to provide those role models and peer-to-peer support so our applicants know they belong here—regardless of their background.”
The solution
And so they launched Unibuddy, integrating peer-to-peer at every stage of the applicant journey.
Unibuddy engaged prospects on the website, invited interviewees to connect with ambassadors and integrated ambassadors’ blog content into their communications.
The results
In less than 12 months, more than 900 prospects and applicants used Unibuddy. Around 77% of offer holders went on to enroll.
Use Cases
The majority of the prospective student pool lacked role models or mentors that could guide them through their higher ed journey.
Results
Unibuddy enabled these prospects to connect with ambassadors and drive a 77% enrollment rate out of 900 net new applicants.