University of Alberta adopt a student-led recruitment strategy

university canada

The University of Alberta in Edmonton is one of the top teaching and research universities in Canada—they have an international reputation for excellence across the humanities, sciences, creative arts, business, engineering, and health sciences.

With over 40,000 students from 156 Countries, U of A needs to ensure they are easily accessible and can connect with students from all over the world. We spoke to Megan McCaskill, Recruitment Services Coordinator, about the challenges faced and why they chose Unibuddy to support their recruitment strategy.

The challenge

More than a challenge, U of A wanted to meet the requirements for human connection from their prospective students. They knew it was time to go beyond the prospectus.

International student recruitment is one of our key priorities and we always go the extra mile to offer our prospective students an enjoyable recruitment experience. 

We didn’t have one set challenge but one of the main reasons we wanted to use Unibuddy was because we had a lot of prospective students asking us to connect them with our current students. They had questions about university life and wanted to hear from other students going through the experience.” 

The solution

Finding the right platform to suit your student’s needs isn’t always easy, so when University of Alberta chose Unibuddy, we were excited to support them in providing their students with the best experience possible.

“We knew we had to find a platform that would enable our prospects to communicate with ease and Unibuddy was the right choice. We started looking into it last fall and we launched in March of this year. Our strategy has been to let it grow organically to see who comes across it, and so far we’ve got loads of interest, which has been awesome!”

Once the decision was made our customer success team jumped in and supported Megan and her team throughout the onboarding process, offering tips and tricks as well as training webinars and events.

“The training provided by Unibuddy was great, I’ve not had any complaints, our students and staff have enjoyed using the platform, and they have nothing but good things to say.”

The results

Unibuddy Chat was up and running in no time, and the University of Alberta is now able to offer its students the real human connection they were after. Despite their organic strategy and decision to not promote the platform, they’ve seen a rise in engagement and a lot of happy students having their questions answered.

“We’ve only been using Unibuddy for the last six months and the interesting thing is that, although we haven’t promoted it, we’ve noticed that a lot of prospective students have used it. They have a lot of questions and we’ve had a lot of engagement—we want to use it for our admitted students this year!”


A huge thanks to Megan and the team for taking the time to share their story. 

Lina Bastidas – Content Marketing Manager


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