22 May 2019

University of South Australia

university australia

Carly Bell

Team Leader

International Admissions Conversion

“What prospects really want is to speak to a current student – now we can give them that opportunity.”

Engaging students every step of the way

The University of South Australia had a dual-challenge: to increase conversion of prospects into offer-holders, but also to increase the offer to acceptance rate. They wanted to engage with prospects at every step of the application process – and they wanted to do it digitally. As Carly Bell, Team Leader: International Admissions Conversion, says:

“Students are moving towards chat, and for some of our markets this is a more comfortable platform than talking over the phone.”

The solution

Unibuddy was launched with around 20 existing ambassadors from the institution. As Carly explains:

“It was easy for them to jump on board – they’re all young and very tech savvy. The conversations they are having are very similar to the conversations they have over the phone.”

The results

3 months on from launching, UniSA’s diverse range of ambassadors have attracted hundreds of leads from 36 different countries – interested in 100 different courses. As prospects continue to chat with current students throughout their journey, UniSA will monitor the impact that Unibuddy has on its enrolment conversion.

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