The University of South Australia had a dual-challenge: to increase conversion of prospects into offer-holders, but also to increase the offer to acceptance rate. They wanted to engage with prospects at every step of the application process – and they wanted to do it digitally. As Carly Bell, Team Leader: International Admissions Conversion, says:
“Students are moving towards chat, and for some of our markets this is a more comfortable platform than talking over the phone.”
Unibuddy was launched with around 20 existing ambassadors from the institution. As Carly explains:
“It was easy for them to jump on board – they’re all young and very tech savvy. The conversations they are having are very similar to the conversations they have over the phone.”
3 months on from launching, UniSA’s diverse range of ambassadors have attracted hundreds of leads from 36 different countries – interested in 100 different courses. As prospects continue to chat with current students throughout their journey, UniSA will monitor the impact that Unibuddy has on its enrolment conversion.