Why University of Glasgow is expanding its Unibuddy offer with FindAMasters

The University of Glasgow is a top Russell Group University and University of the Year for 2020 (THE Awards). Home to the infamous TeamUofG, the university has a long-standing belief in the power of its campus community to attract new students to its cause: to bring a community of world-changers together.

Why use Unibuddy Discover on FindAMasters?

“If marketing is messaging then Unibuddy is an ongoing conversation,” says Ann, “We’re always looking at ways to extend our platform’s reach. We did it with UCAS and it makes sense to do the same with the leading platform for a postgraduate audience.”

Ann and University of Glasgow have worked with FindAMasters for years as it’s a key driver for their postgraduate recruitment efforts.

“We’ve worked with FindAMasters to build a complete picture of our marketing and recruitment activity,” says Ann, “I can see the value the platform delivers from enquiry to enrolment. It’s really powerful—throw Unibuddy into the mix and you have a comprehensive recruitment platform.”

Expected results

Monthly, FindAMasters attracts over 800,000 visitors to its website, which is incredible given that it serves a specialised niche. “We’ve been really pleased with the platform and the number of enquiries we’ve received, but the one thing that was missing for users was the ability to have a conversation.

With Unibuddy Discover, we improve our reach and open a new channel for students to ask detailed questions. It’s undeniably valuable.”

When asked what her hopes for the platform were, Ann says:

“Greater personalisation in our recruitment efforts. From our website, we’ve seen so much emphasis placed on Unibuddy in making surprisingly big decisions, asking our ambassadors questions like: ’Should I accept my offer?’; ‘Are you happy at university?’; ‘Did you make the right choice?’

These kinds of questions deserve honest answers, so my hope is that having a new channel on FindAMasters will enable these conversations to happen on a new platform. I can’t wait to see how it turns out.”