33+ examples of US universities using community marketing for student recruitment
Community marketing is using your existing students and talent to attract others to your institution.
In a lot of instances, it’s about giving up control and trusting your advocates and ambassadors to move your ideas, content, and campaigns for you.
Your goal is to create a sense of authenticity with your communications on the basis that we are far more likely to listen to someone who has “lived the experience” of an education, rather than those who are employed to sell it.
As marketers and recruitment professionals, we can create experiences and gateways, so it is easier for prospective students to hear (and engage with) members of your university’s community.
What you’ll get
For inspiration, we’ve pulled together 33+ examples of existing universities using community marketing initiatives.
Each initiative gets an outline of the idea, our take on why it works, and the difficulty of pulling it off.
We’ll cover examples that show universities:
- using student-to-student marketing techniques
- curating student experiences and giving them a platform to reach more prospects
- leveraging community initiatives for recruitment
Download the guide on how 33+ universities at the center of loyal and enthusiastic communities are levering these strategies to stand above competing schools.