The next generation of student recruitment: Global insights from higher education recruitment professionals

Higher ed is evolving, and it’s evolving fast. The sector has undergone more change in the past two years than it has in the decade prior, and quick adaptation has been the solution for professionals looking to fulfil Gen Z insights.

We commissioned a pulse survey to uncover the sentiments of admissions, recruitment, and marketing teams in 2022—regarding their current challenges, best practices, and plans for the future.

We asked questions about topics that ranged from digital marketing to ambassador programs to learn what’s working and what’s not, and provide a well-rounded picture of the current state of higher ed recruitment.

In this report, we’ve aggregated and analyzed key insights from nearly 800 higher ed practitioners to help inform your strategies and maximize your efforts as you navigate the upcoming recruitment cycles.