Your Guide to running virtual and hybrid student recruitment events

Your Guide to running virtual and hybrid student recruitment events

Virtual events sustained us through the most challenging period in higher education’s history. Marketing and recruitment teams had to completely redesign the strategies that had grown student numbers to all-time highs, paving the way for virtual events to finally have their time in the sun.

The most successful institutions take the best parts of the offline and the online into their strategy. In this guide, we share some lessons from the last year and half-and some advice for shaping your events in the future.

In this guide you’ll learn:

• How to run virtual events that boost enrollment and conversion
• Keeping your staff, ambassadors and prospective students safe online
• The new rules of hybrid events and how to integrate them into your strategy
• Templates and resources for creating a range of higher education events to cater to different audiences