Diversifying Student Recruitment: A Comprehensive Report

In a rapidly evolving educational landscape, the need to expand and diversify student recruitment sources has never been more critical. This report provides an in-depth analysis of promising new markets, emerging student preferences, and effective strategies to reach a broader, more diverse student population.

In collaboration with Studyportals, this report focuses on diversifying source countries for student recruitment in the context of broader diversification.

It provides insights into the behavior and aspirations of students in 17 countries that might be interesting for universities based on growth and student interest.

For these 17 countries, the report identifies the fastest-growing destinations and subject areas, key demographic factors, and student concerns across 6 categories, from money to admissions.

You’ll learn

• Why diversification matters in the context of your student recruitment strategy
• The factors and frameworks that you can use to spot trends and choose new countries on which to focus your recruitment efforts
• How to analyze and understand how to reach out, engage, and recruit the students of tomorrow

Table of Contents

• Why diversify 

  Learn why diversifying student recruitment enhances academic pluralism and participation, which are core values of modern academia, and is essential for universities to remain competitive, uphold their reputation, and meet the high expectations of a global, innovative, and forward-looking student body.

• How to choose countries of origin 

  Identify and analyze potential regions for your student recruitment efforts, focusing on emerging markets and demographic trends. This strategic approach is essential for expanding your university’s global reach.

• Actionable steps for creating a diversification strategy 

  Discover a range of practical steps to develop an effective diversification strategy. Learn how to set clear goals, gain a deep understanding of your current student demographics, grasp the intricacies of various educational systems, and uncover new recruitment opportunities. This guide also covers how to tailor your communication effectively to resonate with diverse student groups and more.