An increasingly digital world is having an enormous impact on Generation Z’s decisions. New providers, both public and private, are being established everyday. The digital age means that borders are even less of an issue than previously. As a result, competition is rising both internationally and online for a smaller pool of students.
Use this guide to help you understand what your future students really want. You will learn:
- Current figures regarding economic impact of international education
- An understanding of what your students need to know – and how
- How to apply these insights into your marketing strategy to help attract the right students to your higher ed institution