The Gen Z journey to higher education

Gen Z have a fresh and unique perspective on many parts of their world. They are financially conscious, lean into social justice, have high expectations of brands, and are completely changing the landscape of how they want to experience their journey to higher ed.

Universities must adapt to the new preferences of their prospective students or risk the opportunity to connect with them at all.

With the goal of better understanding the wants, needs, and expectations of Gen Z students entering higher ed, we launched a survey to collect answers from the students themselves.

More than 1,200 students in the US who were currently going through or recently went through the higher ed search journey filled us in on their experience. We hope the findings are insightful for your recruitment strategy and help you reimagine a new way to engage with your prospective students.