Unibuddy 2022 Pulse Reports Announcement

Unibuddy Releases Joint Pulse Reports to Provide Insight Into the Higher Education Admissions Experience

Gen Z Journey to Higher Education cover image

Two new reports from Unibuddy reveal key similarities and differences between the perspectives of higher education administrators and Gen Z students who have participated in the college decision-making process.


New York — September 7, 2022 — EdTech startup Unibuddy has released a report on the Gen Z journey to higher education, sharing insights about what matters to tomorrow’s students and how they’re conducting their college search. The report comes on the heels of its June administrator report, which focuses on global insights from higher education admissions, recruitment, and marketing professionals.


Through surveying thousands of Gen Z students and administrators, Unibuddy aggregated and analyzed their data to produce two reports that illuminate the college admissions process from both sides.


Students responded to questions about their research methodologies, engagement criteria, and fears about arriving on campus, while administrators responded to questions about their current challenges, best practices, and plans for the future.


Themes emerge throughout the narratives that indicate a shift in student sentiment and effective engagement tactics, exposing where perceptions between the groups intersect and diverge.


Unibuddy designed each report to promote transparency around the higher education admissions process and empower practitioners with the knowledge to rethink and improve their recruitment strategies.


Diego Farana, CEO and Co-Founder of Unibuddy, said: “Our ability to support the success of tomorrow’s students is reliant upon our ability to give higher education institutions the right resources. We’ve produced these reports with the aim to bridge the gap between sector professionals and their audience to help ensure that student needs are being met.”


About Unibuddy:


Unibuddy offers smarter student recruitment to higher education institutions through the facilitation of authentic peer-to-peer interactions. Their suite of products enables prospective students to virtually connect with student ambassadors and staff through one-on-one chat, communities, live events, and more. Partnering with universities around the world since 2017, Unibuddy has helped more than one million students feel supported along their higher education journey because they believe that no one should have to make life’s biggest decisions alone.



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