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HKUST MBA takes on peer-to-peer


One of Asia’s pioneering business schools, HKUST MBA Program, part of the HKUST Business School in Hong Kong, is using digital peer to peer to attract more students and overcome the enormous challenges universities are facing as thousands continue to be affected by limited mobility.

Prospective students interested in studying the HKUST MBA Program can now chat directly to a current student, completely free and over the web.

The technology is powered by Unibuddy, which powers conversations at over 300 institutions worldwide.

HKUST MBA program is the first school and course in Hong Kong, and one of the first in Asia, to pioneer the technology.

Prospective university students can ask any questions they have about student life, the application process, or the course, and get a quick answer thanks to Unibuddy’s instant messaging technology.

They don’t need to go to campus in person, or meet an admissions advisor at a fair. Students can simply open the digital door to get information from those that know, without having to leave their chair.

These digital conversations will help future university students around the world have more confidence to make the important decision about which university to go to.

In the three years since founding, there have been over 2 million conversations on the Unibuddy platform.

Unibuddy CEO, Diego Fanara, said: “We are excited to be working with HKUST MBA Program, our first partner in Hong Kong. Our mission is to help every student feel confident in their progression to university, and connecting prospective students with current students is a great way to achieve this.

HKUST Business School, part of the Hong Kong University of Science and Technology (HKUST), is a young university founded in 1991. The HKUST MBA program has over 5000 alumni around the world.

HKUST MBA Program Assistant Director for Marketing and Admissions, April Leung, said: “Students are seeking a way to connect digitally with their peers when making a decision about where to study. With Unibuddy, we can reach those students and provide them a tool to chat directly with someone studying an MBA here at HKUST Business School. We are excited to be partnered with Unibuddy and be the first school in Hong Kong to adopt this solution.”

HKUST Business School is part of the Hong Kong University of Science and Technology (HKUST). It was established in 1991 and has over 5000 students.

The MBA program has over 5000 alumni around the world, and is a Global Top 20 business school as named by the Financial Times Global MBA Ranking for 13 consecutive years.

Unibuddy is an online platform connecting university applicants to existing students. Working with over 250 Higher Education institutions in 27 countries worldwide, Unibuddy has helped 75,000 students from over 180 countries make better decisions about their Higher Education journey based on human experience and connectivity, rather than only prospectuses and websites.

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