Rotterdam School of management, Erasmus University (RSM) recruits domestically and internationally for a range of courses at both Bachelor’s and Master’s level.
They implemented Unibuddy to get their best advocates – their current students – online.
Unibuddy’s range of tools for monitoring, management and insights has meant it is the perfect tool for peer-to-peer.
As Johanna Goossens, Recruitment and Communications Manager, said:
“We’ve been using ambassadors and peer-to-peer communication for a while, but we used to use Facebook. It had no lead generation and no monitoring capabilities, so Unibuddy has really enhanced our capability in that way.”
“It is very important for prospective students to hear from current students and it is very impactful, hearing from a current student really will make the difference.”
The university recruited 50 ambassadors from a range of programs to be on the Unibuddy platform. Within just one month, there were over 180 sign-ups