Have you considered getting a chat app for your higher ed institution?
University websites have a lot of audiences to communicate with, and a lot of information to convey.
If you have tried researching universities in the digital age, you’ll know that the abundance of information can sometimes be overwhelming.
Universities are getting better at organising and presenting this information in a logical way. But many are still missing one crucial element – the opportunity to chat to a student.
Clever searching, targeted messaging, chatbots and more can all help with navigation, but they should act as a complement to – not a replacement for – your student voice.
Bridge the authenticity gap
In an era of slick advertising and glossy materials, universities are seeking to bridge the ‘authenticity’ gap.
In fact, according to a recent survey, prospective students are increasingly turning to student reviews to inform their decision about university, while their interest in rankings is waning.
The survey also found that the vast majority of undergraduate students (81%) expect a personalised response to their enquiries. 43% want it within one day. Gen Z value an immediate response, and they want something personal. Bring the two together and see how you can bring enormous value to your prospects. Your current students are indispensable in this respect.
A single line of HTML to add ‘chat to a student’
Adding the ability to chat to a student to your university website doesn’t need to be time-consuming. In fact, Unibuddy can be embedded with a single piece of HTML code. It’s exactly the same as embedding a YouTube video or Google Maps.
You can add your student’s smiling faces to a dedicated chat page with easily embeddable elements from Unibuddy. You can create a compelling call to action that drives lead-generation and conversations.
Book a demo to see how chat to a student could look on your site.
Transform lead generation and conversion with chat to a student
Universities around the world are improving their lead generation and conversion efforts by offering their applicants and offer-holders the ability to connect with a current student.
At Queen Mary University, prospectives who used their chat to a student functionality were 34.8% more likely to enrol than those who did not.
And in the US, St John’s University found that 28% of Unibuddy users went on to deposit – higher than the 16% institutional average.
For prospective students, these chats are the most important resource when making their decisions about which institution they should attend.